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But at its core, CAC tells you how much it costs to get a new customer. https://images.squarespace-cdn.com/content/v1/63e29a0642b41b2c4fa983c4/7f800820-5bd8-48f4-8b7b-231cc490d585/7.png Knowledge - What Metrics Matter and Why - Make it stand out Figure 5 / Image Credits: Folta Consulting https://images.squarespace-cdn.com/content/v1/63e29a0642b41b2c4fa983c4/608686d5-f176-48ac-a204-a37526ca7433/8.png Knowledge - What Metrics Matter and Why - Make it stand out Figure 6 / Image Credits: Folta Consulting https://images.squarespace-cdn.com/content/v1/63e29a0642b41b2c4fa983c4/eeccd274-7774-4fd5-b0ad-d3269439b3d2/9.png Knowledge - What Metrics Matter and Why - Make it stand out Figure 7 / Image Credits: Folta Consulting https://images.squarespace-cdn.com/content/v1/63e29a0642b41b2c4fa983c4/6bc1d0c4-75e2-4415-923c-20f7be5dde88/10.png Knowledge - What Metrics Matter and Why - Make it stand out Figure 8 / Image Credits: Folta Consulting 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