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      <image:caption>Image Credit: Tom Dixon</image:caption>
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      <image:caption>Image Credit: Outline Brooklyn</image:caption>
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      <image:caption>Image Credit: Carolina Bucci</image:caption>
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      <image:caption>Image Credit: Yliana Yepez</image:caption>
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      <image:title>Clients - Luis Morais: Where Playfulness Meets Precision - Make it stand out</image:title>
      <image:caption>Image Credit: Luis Morais</image:caption>
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    <loc>https://www.foltaconsulting.com/case-studies/second-summer</loc>
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    <lastmod>2026-02-02</lastmod>
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      <image:title>Clients - Second Summer: Made to Escape the Ordinary - Make it stand out</image:title>
      <image:caption>Image Credit: Second Summer</image:caption>
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      <image:title>Clients - HAMREI: A Collectible Design Brand - Make it stand out</image:title>
      <image:caption>Image Credit: HAMREI</image:caption>
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      <image:title>Knowledge - Unit Economics: How to Price Your Products - Discoverability</image:title>
      <image:caption>An illustration of a product search</image:caption>
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      <image:title>Knowledge - What Brands Can Learn From the Waiting Room Magazine Rack - Discoverability</image:title>
      <image:caption>Photo by Greg Bulla on Unsplash‍ ‍</image:caption>
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    <lastmod>2026-03-06</lastmod>
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      <image:title>Knowledge - What is Growth? - Discoverability</image:title>
      <image:caption>Photo by Markus Spiske on Unsplash‍ ‍</image:caption>
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    <loc>https://www.foltaconsulting.com/knowledge/crm-email-marketing-for-luxury-dtc-brands</loc>
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    <lastmod>2026-02-25</lastmod>
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      <image:title>Knowledge - CRM and Email Marketing in Luxury DTC: Why the Risk Is Often Misunderstood - Discoverability</image:title>
      <image:caption>Extract from Moncler Email Marketing Library</image:caption>
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    <lastmod>2026-01-21</lastmod>
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      <image:title>Knowledge - The Sponsored Label Isn’t the Enemy, Silence Is - Discoverability</image:title>
      <image:caption>Photo by Malicki M Beser on Unsplash‍ ‍</image:caption>
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    <lastmod>2025-12-01</lastmod>
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      <image:title>Knowledge - How To Do Meta Ads Like The Row - Discoverability</image:title>
      <image:caption>Extract from The Row Meta Ad Library</image:caption>
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    <loc>https://www.foltaconsulting.com/knowledge/luxury-performance-marketing-what-it-really-means-in-2025-going-into-2026</loc>
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    <lastmod>2025-12-01</lastmod>
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      <image:title>Knowledge - Luxury Performance Marketing: What It Really Means in 2025 and Going Into 2026 - Discoverability</image:title>
      <image:caption>Photo illustration by Alice Isaac for The New York Times</image:caption>
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    <loc>https://www.foltaconsulting.com/knowledge/chatgpt-and-shopify-in-chat-purchase</loc>
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    <lastmod>2025-10-16</lastmod>
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      <image:title>Knowledge - When AI Starts Selling for You: OpenAI’s Instant Checkout and What It Means for Brands - Discoverability</image:title>
      <image:caption>Image Credit: Shalom Harlow sprayed with paint by robots during the finale of the Alexander McQueen Spring 1999 RTW show. Photo by Guy Marineau/Conde Nast via Getty Images</image:caption>
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    <lastmod>2025-10-16</lastmod>
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      <image:title>Knowledge - Europe’s Consumers in 2025: Cautious Confidence &amp;amp; What It Means for D2C Brands - From Clicks to Conversions</image:title>
      <image:caption>Image Credit: The Row</image:caption>
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      <image:title>Knowledge - Europe’s Consumers in 2025: Cautious Confidence &amp;amp; What It Means for D2C Brands - Make it stand out</image:title>
      <image:caption>Consumer Sentiment Trend (Q1 → Q2 2025) | Shows stability with regional differences</image:caption>
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      <image:title>Knowledge - Europe’s Consumers in 2025: Cautious Confidence &amp;amp; What It Means for D2C Brands - Make it stand out</image:title>
      <image:caption>Trading Down vs. Splurging | Highlights the balance between caution and indulgence</image:caption>
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      <image:title>Knowledge - Europe’s Consumers in 2025: Cautious Confidence &amp;amp; What It Means for D2C Brands - Make it stand out</image:title>
      <image:caption>Spending Intent by Category | Breaks down where consumers are still willing to spend</image:caption>
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    <lastmod>2025-10-16</lastmod>
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      <image:title>Knowledge - Why Prada Works: The Power of DTC - From Clicks to Conversions</image:title>
      <image:caption>Image Credit: Prada S/S 1994 : Christy Turlington by Peter Lindbergh</image:caption>
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      <image:title>Knowledge - Why Prada Works: The Power of DTC - Make it stand out</image:title>
      <image:caption>Figure 1 / Image Credits: Prada Group’s Annual Report 2024 *The annual report does not break out exactly how much of that 89% comes from physical stores versus e-commerce (Prada’s Net Revenue Channel 2024).</image:caption>
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    <lastmod>2025-10-16</lastmod>
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      <image:title>Knowledge - What Metrics Matter and Why - From Clicks to Conversions</image:title>
      <image:caption>Image Credit: Unknown</image:caption>
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      <image:title>Knowledge - What Metrics Matter and Why - Make it stand out</image:title>
      <image:caption>Figure 1 / Image Credits: Folta Consulting</image:caption>
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    <image:image>
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      <image:title>Knowledge - What Metrics Matter and Why - Make it stand out</image:title>
      <image:caption>Figure 2 / Image Credits: Folta Consulting</image:caption>
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    <image:image>
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      <image:title>Knowledge - What Metrics Matter and Why - Make it stand out</image:title>
      <image:caption>Figure 3 / Image Credits: Folta Consulting</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63e29a0642b41b2c4fa983c4/d18ffc4a-395b-4dd6-aea2-5938324b2734/order+%281%29.png</image:loc>
      <image:title>Knowledge - What Metrics Matter and Why - Make it stand out</image:title>
      <image:caption>Figure 4 / Image Credits: Folta Consulting Note: This is a simplified example, but in reality, CAC could also include other costs like staffing, tools, and other overheads. But at its core, CAC tells you how much it costs to get a new customer.</image:caption>
    </image:image>
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      <image:title>Knowledge - What Metrics Matter and Why - Make it stand out</image:title>
      <image:caption>Figure 5 / Image Credits: Folta Consulting</image:caption>
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    <image:image>
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      <image:title>Knowledge - What Metrics Matter and Why - Make it stand out</image:title>
      <image:caption>Figure 6 / Image Credits: Folta Consulting</image:caption>
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    <image:image>
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      <image:title>Knowledge - What Metrics Matter and Why - Make it stand out</image:title>
      <image:caption>Figure 7 / Image Credits: Folta Consulting</image:caption>
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      <image:title>Knowledge - What Metrics Matter and Why - Make it stand out</image:title>
      <image:caption>Figure 8 / Image Credits: Folta Consulting</image:caption>
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    <loc>https://www.foltaconsulting.com/knowledge/why-tastemaker-collaborations-work</loc>
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    <lastmod>2025-08-14</lastmod>
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      <image:title>Knowledge - Why Tastemaker Collaborations Work - Real Reach</image:title>
      <image:caption>Image Credit: Carolina Bucci, La Catena Magazine, Leandra Medine</image:caption>
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      <image:title>Knowledge - Why Tastemaker Collaborations Work - Make it stand out</image:title>
      <image:caption>Image Credits: Folta Consulting</image:caption>
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      <image:title>Knowledge - Why Tastemaker Collaborations Work - Make it stand out</image:title>
      <image:caption>Image Credits: Leandra Medine via Instagram &amp; Substack</image:caption>
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