A trip to Paris with Sara Cristina to present the Resort 2026 collection

In Conversation

Sara Cristina & Folta

For this years market week in Paris 2025, we supported Sara Cristina with their presentation and meetings. We had a long weekend filled with exciting marketing activations and meetings with our trusted wholesale partners including Net-A-Porter, Moda Operandi, Luisa Via Roma and more.

The trip began with setting up our showroom in the beautiful Hotel Balzac located just a stones throw away from the Champs Elysee and Arc de Triomphe, an amazing location to welcome our guests and enjoy the best that Paris has to offer.

A quick trip to Rue Saint Honore revealed the first of our OOH marketing activations, showcasing the newly launched High Summer 2025 collection.

As we head back through town we spot some more posters in prime locations, but once we arrive at the hotel more treats await.

The collection was well received and feedback has been very positive, we are very excited to showcase the collection this Resort, launching around December 2025 time. We do have a sneak preview with some polaroids below.