There is a version of AI adoption in paid media that works beautifully. And there is a version where the algorithm, given too much rope, quietly starts eroding the thing that took years to build. The difference is not which tools you use. It is how deliberately you set the boundaries before you switch them on.

Most founders spend more time thinking about who to hire than how to hire well. In this article, we explore what to look for in a marketing consultant, the right questions to ask before signing anything, and how to know when the timing is right for your business.

We recently spoke with Mark from Away Fulfilment about a strategically positioned warehouse setup in Northern Ireland that can serve both the UK and EU from a single location.

Pricing is often treated as a simple markup on cost, but the reality is much more nuanced. In this article, we explore what really sits behind your product price, from hidden costs to channel differences, and why understanding your unit economics is key to building a brand that grows profitably.

Social media is often treated like a performance channel, but human behaviour on these platforms is far more familiar. In this article, we explore why scrolling is less like shopping and more like flicking through a stack of magazines and what that means for brands trying to capture attention.

There is no single version of growth. It should reflect the values, ambitions and boundaries of the founder building the business. In this article, we examine why clarity, not scale, is the true starting point.

How do we best approach email marketing? We don’t want to seem too pushy? We don’t want to loose our subscribers? Read our thoughts in this article and see examples from Hermes, Chanel & Moncler.

The fear of looking “too marketed” is quietly costing fashion and jewellery brands visibility. In a digital landscape built on paid distribution, silence doesn’t signal restraint, it signals absence.

Don’t let Meta’s AI ruin your ad campaigns, take control of your brand in the digital environment whilst learning how to use new AI tools within these marketing platforms to your benefit.

Performance marketing is changing for luxury and DTC brands. Here’s what’s driving the shift in 2025 and how fashion and jewellery businesses can scale profitably into 2026.

Shopify and OpenAI bring commerce to ChatGPT. US users can now make in-chat purchases.

With a lot of market uncertainties let’s look at our European customers and what Q4 2025 has to offer.

What is Prada doing that is supporting their double digit growth year over year.

Do KPIs really tell the full story? Yes. Here’s how we use them to measure what matters.

Do tastemakers drive traffic and performance? Yes. Here’s how we’ve seen it work.

A question we often get asked when starting with performance marketing is what creatives should be used. Here an insight into our recommendations.

A trip to Paris with Sara Cristina to present the Resort 2026 collection to new and existing wholesale partners and press.

The future of search is here and it's conversational. Make sure your brand is part of the answer, not lost in the noise.

New import tariffs on global goods affecting US lifestyle brands, and beyond.

Going with the flow, finding new mutually beneficial opportunities for brands and wholesale partners alike.