Performance Marketing Calculator

Input your product and media metrics to see how much you need to invest to break even or generate profit from performance marketing.

Inputs
Funnel & Costs
Product economics
Gross margin: – Status: Waiting for inputs…
Results
Profitability
Per sale economics
Gross profit per sale
$0.00
Gross profit margin
0.00%
Break-even ROAS
–
Profit per acquisition
$0.00
Campaign performance (scenario)
Impressions
0
Ad clicks
0
Conversions (orders)
0
CPA (cost per acquisition)
$0.00
Revenue from ads
$0.00
Net profit (after COGS & ad spend)
$0.00
Actual ROAS
–
Effective CPM
$0.00
How to read this: If your Actual ROAS is higher than your Break-even ROAS, your performance marketing is profitable after covering product and media costs.