Second Summer: Made to escape the ordinary

Image Credit: Second Summer

The UK-based swim & resort-wear brands aim was to streamline their e-commerce which spanned across three different sites. Investigate their EU warehousing and profitability as well as venture into wholesale partnerships and aligning their critical buying path to the market. 

How

• Investigated customer acquisition and retention strategy 

• Cost analysis of EU warehousing and revenue generation analysis 

• Managed paid media across Meta & Google 

• Introduced to marketplaces for drop-ship opportunities, mainly US

• Delivered a critical path for the fashion calendar to align presentations

• Set up of cost and pricing model for collections

• Consolidate three e-commerce properties into one

Results 

The brand achieved a +35% gross revenue growth in DTC since working with Folta Consulting. Consistently driving profitable sales across all paid media channels whilst being conservative with its media budget. Achieved to create visibility over EU warehousing and merged EU site into COM site to minimise inefficiencies in operations and costs. Entered into new markets such as the US which saw a +186% increase in traffic and is now the second strongest market on DTC after the UK.

About the brand:

Second Summer transcends mere fashion; it embodies a lifestyle. It emerges from the yearning to break free from the mundane, embracing a more liberated existence influenced by the tranquil island way of life. Our intent is not to escape reality, but to shed the superfluous, embracing sustainability, mindfulness, and intentionality. These ideals are seamlessly woven into our collections.

Visit Second Summer here: www.secondsummer.com