Luis Morais: Where Playfulness Meets Precision

Image Credit: Luis Morais

The Miami-based jewellery designer has a unique approach to his creations, making them playful and lighthearted whilst maintaining sophistication. We supported the brand in optimising their DTC channel, generating profitable revenue with a focus on higher margins, in their domestic market, the US, but also expanding into new markets.

How

• Analysed KPIs and suggested recommendations. 

• Implementation of internationalisation for the DTC channel.

• Considered the fluctuation of the price of commodities (Gold) in projections and marketing budget allocations.

• Streamlined softwares and connectivity with the e-commerce (Email marketing, Google Merchant Centre, Google Analytics, Meta Pixel).

• Set up and managed paid media, encompassing Meta and Pinterest. 

Results 

DTC net revenue grew +20% year over year, mainly due to an increase in organic marketing with the support of paid social, sessions increased by +22% whilst maintaining a healthy conversion rate. Increased customer retention by +11% year over year by increasing email marketing activity as well as focusing on new customer acquisition to ensure longevity. 

About the brand:

Luis Morais’ mission is to provide clients with a unique duality. The designs seek to convey a particular juxtaposition; the rare balance between a playful, lighthearted spirit and a darker, wilder side. The jewelry itself is elegant and humorous, sophisticated and amusing. It references religions and cultures, history and modern day, nature and industry. It’s brilliantly thoughtful, and it’s brilliantly chic.

Visit Luis Morais here: www.luismorais.com