Yliana Yepez: Luxury accessories made in NYC

Image Credit: Yliana Yepez

The NYC-based luxury accessories and leather goods brand chose to engage with our services to help improve the overall DTC performance. The brand focuses on creating qualitative and unique accessories from handbags to cashmere sweaters.

How

  • Managed paid media channels across Meta & Google

  • Optimised e-commerce through various test and learn tactics 

  • Created visibility and education into KPIs with weekly reports 

  • Strategised to generate more traffic organically 

  • Focus on customer acquisition and retention

Results 

The brand achieved a growth of +19% in net revenue during our collaboration. In part this was down to driving more traffic +39% to the website using a mix of organic and paid marketing channels, optimising the on-site experience with relevant messaging and reducing the path to checkout, with a +36% increase in sessions reaching checkout. Whilst also reinforcing brand messaging throughout, a fair return policy and seasonal incentives. The brand also secured a partnership with MUUS Collective that launched a fashion styling game called BELLEMINT in collaboration with Revolve, gamifying and digitalising the products reaching new audiences in an interactive and fun way. 

About the brand:

Parisian born, and Venezuelan raised, Yliana Yépez launched her eponymous New York City based luxury handbag brand in 2013. As a model in her teenage years, Yliana was inspired by the international design community and stylish locales where she traveled for work. This had a significant impact on her and began to inform her own personal style and eye for design.

Visit Yliana Yepez here: www.ylianayepez.com

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Luis Morais: The reigning king of wrist-wear