Dezso by Sara Beltran: Extraordinary and singular designs for the everyday

Image Credit: Dezso

The niche high-end fine jewellery designer Dezso by Sara Beltran based in NYC engaged our services to optimise their DTC channels. The brand, known for its unique craftsmanship and luxury appeal, relied heavily on in-person sales from its gallery. However, they recognised the need to scale through e-commerce to reach a global audience and attract new customers.

How

• Built a robust marketing strategy encompassing organic and paid channels. 

• Managed all paid channels across Google and Meta. 

• Optimised e-commerce to lay the foundations for internationalisation.

• Created visibility into data to inform actionable approaches to support goals.

Results

In the first year DTC achieved a growth of +102% in net sales, through a combination of website improvements, creating consistency with their organic marketing output as well as paid marketing. The brand improved on their objective to drive new customers with an average increase of +39% in new customers each month. We were also able to support AOV growth by targeting qualitative audiences, AOV grew by +37% year over year, allowing the brand to reach new records across KPIs.

About the brand:

Founded in 2006 by Sara Beltrán, Dezso is a destination for extraordinary and singular designs-from the everyday to the exceptional. Dezso captures natural beauty in an elevated way with artisanal handcraftsmanship, old world techniques and original designs. Each Dezso piece is beautifully handmade using precious and semi-precious materials that have all been hand-selected by Sara herself.

Visit Dezso here: www.dezsosara.com