Carolina Bucci: Meticulously Crafted, Effortlessly Worn

Image Credit: Carolina Bucci

The London-based fine jewellery brand was established four generations ago in Florence. The brand sought to increase its DTC online sales and faced initial challenges accessing specific channels to scale its growth.

How

• Set up and connected Meta Business Suite. 

• Optimised and managed all paid media channels, Meta & Google.

• Consulted on budgeting and target forecasting.

• Continuously tested creatives and audiences to drive qualitative traffic to convert into sales.

Results

The brand saw a successful first year working with Folta Consulting, achieving a 29% increase in net sales year over year for their DTC channel. The brand also saw its social media engagement increase, as well as its following across all major platforms. The growth of their email database also saw a net growth year over year, setting the foundations for a successful next year.

About the brand:

Established by fourth-generation fine jeweller, Carolina Bucci, our brand and its creations are interwoven with the personal stories of our designer as well as the rich heritage of the Bucci family. Every piece of fine jewellery is created in the family's workshops in the goldsmiths’ quarter of Florence, where Carolina can sit side by side with craftsmen to work out how each new design can be realised. This simple, direct relationship between creativity and creation is at the very heart of what Carolina Bucci stands for.

Visit Carolina Bucci here: www.carolinabucci.com