Sara Cristina: Detailed Craftsmanship and Refined Silhouettes

Image Credit: Sara Cristina

The NYC-based swim & resort-wear brand looked to increase its DTC revenue stream due to increased competition from wholesale partners. The brand has strong branding and image; however, it requires guidance on how to scale its e-commerce using a variety of marketing channels to generate revenue.

How

• Built a bespoke marketing and DTC channel strategy. 

• Focus on improving driving new customers from an international market. 

• Launched a new website and migrated from WooCommerce to Shopify.

• Set up and managed paid channels across Google, Meta & Pinterest. 

• Test and learn strategy to scale incrementally year over year. 

Results

DTC gross revenue increased by +146% in the first year, and +134% in the second year. The brand has achieved a 75% new customer rate in 2024 and increased its AOV by +16% due to a new pricing and product bundling strategy. The brand also secured partnerships with Moda Operandi, ShopBazaar, and many other exciting ventures that are cementing its place in the market, making it a standout destination in the luxury resort and swimwear category. 

About the brand:

Established in 2015, Sara Cristina's vision brings to life timeless garments that harmonize nature with modern art-inspired elements. Through sustainable practices, craftsmanship, and materials, Sara Cristina explores a bold yet elegant approach to swim and resort wear. Founded by Sara Cristina Villasmil and David De Lima, the brand was born out of a desire to innovate while staying connected to its founders' origins on the coasts of Venezuela.

Visit Sara Cristina here: www.saracristina.us