Outline Brooklyn: This Stylish Store Took Everything Offline and Made a Catalogue Instead
Image Credit: Outline Brooklyn
The NYC-based multi-brand retail store aimed to increase its online presence within the local market to drive more customers to engage with the newly launched Fall 2025 catalogue, grow newsletter subscriptions, and ultimately boost footfall at its Brooklyn location. The brand also hosted a New Balance collaboration for the catalogue release party and engaged Contact High as its creative and strategic partner.
How
Built a bespoke marketing approach encompassing paid social, email marketing, and organic social.
Set up email automations and proper tagging for subscribers, appointment bookings, and inquiries.
Ensured tracking was implemented across Google, Meta, and email marketing platforms to accurately attribute traffic and sales.
Collaborated with Contact High and the Outline Brooklyn team to finalise different paid marketing approaches to achieve objectives.
Set up Meta ads with a variety of creatives and calls to action, along with suggested budgets and timelines.
Developed a test-and-learn strategy to scale incrementally month over month and year over year.
Results
The newsletter database increased by 37% in one month, a stellar success, with continued growth since. Instagram following grew by 272%, and engagement rates remained high thanks to a newly developed marketing planner designed to generate consistency and pave the way for a strong Q4 2025. The brand also received an excellent feature in The New York Times, which can be read here. This case study exemplifies how offline goals can be achieved through strategic online activations.
About the brand
Founded by two friends with deep roots in Brooklyn’s fashion scene, Outline showcases an edited selection of emerging designers, vintage pieces, and artisanal accessories. The gallery-like interior, complete with natural light, minimal displays, and comfortable seating, encourages slow shopping and contemplation. Personalised styling sessions help customers build wardrobes that feel expressive and emotionally resonant rather than driven by fast-fashion trends.
Visit Outline Brooklyn here: www.outlinebrooklyn.com