Tra Di Noi: Each Piece Holds Stories of The Past, and Those Waiting To Be Told
Image Credit: tra Di noi
Key Results
+275% growth in online sales YoY
Sustained month-over-month ecommerce momentum
Improved customer retention via email automation
Increased studio appointments and stylist engagement
Expanded reach among stylists and celebrity clientele
The Challenge
Tra Di Noi by B is a New York–based vintage designer studio and ecommerce brand with strong cultural relevance and an existing presence among top stylists and celebrities, including Kendall Jenner and Hailey Bieber. The challenge was to translate this offline credibility and studio demand into scalable online growth. The brand needed to activate paid media to acquire new customers domestically and internationally, while also formalising a consistent digital marketing and retention strategy to support long-term growth.
The Approach
We began by building a bespoke performance audit to gain a clear understanding of the existing channel mix and identify immediate growth opportunities. From there, we collaborated closely with the brand to develop a clear, actionable marketing calendar that introduced consistency across all digital channels.
Paid social campaigns were set up and managed to drive new customer acquisition, while ensuring all necessary tracking, attribution, and marketing software were implemented correctly to support future scalability. Alongside this, we set up and collaborated on email marketing infrastructure, including campaign automation, to strengthen retention and nurture customer relationships over time.
The Results
The introduction of a structured, insight-led marketing strategy led to sustained momentum month over month and year over year. Online sales grew by over 275%, driven by consistent paid acquisition and improved retention efforts. Beyond ecommerce performance, the increased digital visibility supported studio appointments and strengthened relationships with new stylists and celebrities, reinforcing Tra Di Noi by B’s position within the fashion and cultural landscape.
About the Brand
Tra Di Noi by B is a NYC-based vintage designer studio and ecommerce brand specialising in curated, statement archival pieces. Known for its distinctive point of view and strong ties to the styling and celebrity community, the brand operates at the intersection of fashion, culture, and craftsmanship, offering one-of-a-kind pieces to a global audience.
Visit Tra Di Noi here: www.tradinoibyb.com